How a landing page differs from your website
Your website is a library. A landing page is a single counter with one clerk.
- Audience: the site greets anyone; the landing page greets people who clicked a specific ad.
- Menus: the site has full menus; the landing page usually has none, or only a logo and a short footer.
- Goal: the site offers many paths; the landing page offers one form or one button.
- Changes: site edits go through whoever runs your site; landing page edits are often made per campaign, sometimes in a separate builder.
Plenty of businesses keep both. The website stays the place people check you out. The landing page handles paid traffic, where every click has a cost and a visitor who wanders off is hard to win back.
From brief to live page
The work starts with what you already know: the offer, the type of customer, the ads that will run and how your team follows up. From there a provider drafts a page, usually in a page builder or on your existing site, and shares a preview link.
You read it, correct anything inaccurate, and approve the consent wording. The provider builds the form, connects it to wherever leads should go, and sets up a thank-you page. Several test submissions confirm that each one arrives once, in the right place, with all fields intact.
Only then are ads pointed at the page. Most providers keep a short change log after launch, so if something shifts in the numbers you can see what was edited and when.
What you provide for a landing page
A provider can write and build the page, but some inputs only come from you:
- The offer, stated plainly, and who it is meant for
- The ads or campaigns that will point to the page
- Facts the page may state: services, service area, licenses, hours
- Your logo, brand colors and any photos you have rights to use
- The fields your sales team actually uses from each request
- Consent wording approved by you and your counsel, and your privacy policy link
- Access to your site, page builder or domain, ideally as a user on your own account
- Where submissions should go: an inbox, a CRM, or both
Clear inputs early tend to mean fewer rounds of edits later.
Questions about landing pages and forms
How many fields should a lead form have?
Only as many as your follow-up uses. Name and a way to reach the person are the core. Add a service type or company name if your team sorts requests by them. Each field you add asks a bit more of the visitor, so cut any that nobody reads.
Who writes the consent wording on the form?
You do, with your own counsel. If your team will call or text people who submit the form, the advertiser is responsible for the consent language and for keeping records. A provider places the wording you approve beside the submit button and links your privacy policy.
Who owns the pages if I change providers?
Ideally you do. When pages live on your site or in a builder account in your name, they keep running after an engagement ends. If a provider hosts them in their own account, ask in writing how a transfer works before the build starts.
Ready to hand off the setup? Send a short brief and get a quote. Nothing is agreed until you accept it.
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Account audits, campaign structure and weekly upkeep for Google and Microsoft search ads, with a short report you can read quickly.
Social ads management
Ongoing campaign upkeep: new creative, audience tests, budget pacing and lead form syncing to your CRM.
Follow-up setup
Alerts, tasks and simple follow-up sequences in your CRM, so new inquiries are answered by the right person.